Graphic Design · Catalogs · Product Photography & Retouching · Technical Illustration · Web Design · Motion Graphics · Video Editing
At ELCO Lighting, I design visually compelling solutions that translate complex lighting products into clear, engaging, and high-quality visuals across print and digital platforms. I create catalogs, sell sheets, webpages, and motion graphics that balance technical accuracy with polished aesthetics, ensuring each piece communicates effectively while capturing attention. I produce technical illustrations, product photography, and meticulous photo edits that simplify intricate details without sacrificing style or clarity. Working closely with the technical and marketing teams, I ensure all materials deliver accurate information and the highest-quality visuals for our customers, designers, and architects, maintaining a consistent and professional brand presence across every touchpoint.
The Koto MAX Catalog
Designed to highlight ELCO’s powerful new LED module, giving the layout a sleek, “race car” aesthetic that matches the product’s dynamic performance.
I handled page layouts, wrote select copy, and collaborated with engineering for technical accuracy, while sourcing, editing, and retouching photography to create polished, high-impact visuals. The result is a stylish, professional catalog that communicates complex technical details clearly and engages designers, architects, and clients.
The Elium Lighting Catalog
Created for ELCO Lighting’s premium brand, Elium, this catalog was designed to present a sophisticated line of architectural fixtures distinguished by advanced engineering and high-end gear-locking mechanics. The layout reflects Elium’s precision and innovation, with a clean, modern aesthetic that underscores the brand’s luxury positioning.
I led design and production for the catalog, managing page layouts, photography, illustration, and photo retouching, while collaborating closely with engineering and marketing to ensure technical accuracy and visual harmony. The result is a sleek, polished presentation that communicates Elium’s commitment to performance, craftsmanship, and design excellence—appealing to architects, designers, and discerning clients seeking refined, technically advanced lighting solutions.
The ELCO Essentials Catalog
The ELCO Essentials Catalog serves as the company’s primary product reference—an all-encompassing introduction to ELCO Lighting’s full range of fixtures, trims, and accessories. Designed for sales representatives, distributors, and specifiers, it provides a clear, accessible overview of the entire product line in a clean, organized format.
I contributed to the design and production of the catalog, handling numerous page layouts and annual updates to reflect new product releases and technical revisions. Working closely with product managers and the marketing team, I ensured that information remained accurate, visually consistent, and easy to navigate. The result is a comprehensive, user-friendly catalog that supports ELCO’s sales efforts and reinforces the brand’s reputation for quality and reliability.
OAK SYSTEM VIDEO
Edited together all footage, organized the shot sequence, and built smooth transitions to create a cohesive story. Added text and motion graphics throughout and selected, cut, and mixed the music to complete the final video.
LED INSERT INSTALL VIDEO
Built the edit from raw footage, selecting and organizing the strongest shots to shape the story. Cleaned up the audio, applied color correction, and created custom graphics. Added music to tie everything together and deliver a polished, cohesive final video.
KOTO SYSTEM INSTALL VIDEO
Built the edit from raw footage, selecting and organizing the strongest shots to shape the story. Cleaned up the audio, applied color correction, and created custom graphics. Added music to tie everything together and deliver a polished, cohesive final video.
Spec Sheets
I collected the product information, created the templates and layouts, and sourced the product photography for our spec sheets. I collaborated closely with engineering to ensure technical accuracy, producing visuals that clearly communicate complex product details to designers and architects.
Family Page
I created the “Family Pages”, comprehensive online resource pages showcasing each of the full lighting systems. Using ELCO’s web management software, I built and formatted the pages, updated product information, added links to spec sheets and resources, and sourced and optimized photography to ensure a cohesive, polished presentation.
Sell Sheets
Line Drawings
