HUE

Illustration · Packaging Design · Campaign Concept · Motion Graphics · Video Editing

Collaborated with HUE’s creative team on multiple campaigns, shaping the visual direction and defining each campaign’s distinctive look and feel. Created original illustrations and designed packaging that brought campaign concepts to life across multiple product lines. Developed rough concepts and visual explorations to guide campaign storytelling, then translated them into polished digital assets, motion graphics, and promotional videos for web and social media. Ensured cohesive visual execution across all touchpoints, helping each campaign resonate with its audience and stand out in a competitive market.