Product Marketing • Video • Motion Graphics
Turning technical products into compelling visual stories.
At Liton Lighting, I've worked across a range of product marketing projects, bringing together graphic design, video production, motion graphics, and AI-assisted product visualization.
From concept and scriptwriting to product imagery, animation, editing, voice-over, and sound design, I take projects from idea to finished content. I also extend existing product catalogs and brochures into video, creating a consistent visual experience across print and digital media.
The result is a mix of product launch campaigns, feature videos, and marketing materials that make complex product information clear, engaging, and visually compelling.
Selected work below showcases my approach to integrated creative production, combining design, storytelling, and technology to bring products to life.
X-Series: Product Marketing Videos
A series of videos showcasing Liton Lighting’s X-Series outdoor lighting collection, including a product overview and a closer look at the latest additions. I handled the creative production from concept to completion, including scriptwriting, AI-assisted product imagery and video using Magnific, graphic design, motion graphics in After Effects, voice-over, music selection, video editing, and audio production.
Three cuts, one cohesive visual identity, designed to bring the products and their features to life.
X-Series: What’s New | 2:00
Highlights the latest additions to the X-Series with a focus on new features and product benefits.
X-Series | 1:30
Showcases the entire X-Series collection, from wall and ceiling mounts to bollards and area lights.
X-Series: What’s New | 0:30
A fast-paced, shorter cut for a quick overview.
X-Series Brochure
I “quarterbacked” the production of the X-Series brochure, bringing together designers, engineers, and other team members to create a cohesive presentation of the product line. I assembled the InDesign layout, directed the 3D product renderings, and produced most of the studio-style product photography and many of the detail shots.
The brochure also became the visual blueprint for the X-Series videos, establishing a consistent look and feel across print and digital. The blue-line inset treatment carried over into the videos, connecting the two formats into one cohesive product marketing campaign.
Super Shallow | Brochure & Video
I designed the Super Shallow brochure as a template for Liton Lighting’s new graphic design style guides, helping establish a consistent look across product marketing. I then carried that visual direction into the accompanying video, building on the brochure’s content and design to create a cohesive print and digital presentation.
Super-Shallow. Big Light | 1:00
Highlights the new super-shallow driver and it’s benefits.
DL360 | Product Feature Video
A short product video highlighting the DL360’s recessed lens design and key performance features. I handled the motion graphics, product visuals, editing, and music, using animation and technical callouts to break down the product’s engineering in a clean, engaging format.