MAXXIE LA WOW: DRAG SUPER-SHERO

Colorful digital illustration of Maxie L.C. with pink and white hair, wearing a shiny pink and white outfit with a black corset, posing with one arm raised and finger pointing upwards, set against a cosmic background with rainbow-like streaks and sparkles, promoting a drag super-shero.

An award-winning animated feature from Lost Wig Productions and Chubby Beagle Productions, Maxxie LaWow follows a shy barista who transforms into a fearless drag super-shero.

This has been one of the most all-encompassing projects of my career. I was first brought on by Chubby Beagle as an artist, and later hired by Lost Wig to work on marketing, music, and merchandise.

As lead designer, I touched nearly every visual aspect of the film—from previs, storyboards, and character, prop, and background design. I designed many of the characters and built the rigs for our main cast. My work appears in every frame of the film and helped define its visual identity across all platforms.

Distributed by Breaking Glass Pictures in 2025.

More info at maxxie.com

PREVIS: CHARACTER DESIGN

Four animated characters standing in a row, including two women and one man in casual clothing, and a second woman in a glamorous, colorful outfit with large hair and purple boots and leggings.

I was given these original character designs for the main characters by Johnny Burgess, and tasked with filling out the rest of the cast, then creating the turn-arounds for Maxxie, Simon, and much of the inhabitants of the Skirt & Girdle.

Some of the queens were inspired by actual queens and others designed to look like their voice counterpart. The only note was that Mama Mumu had to be bald and wear a mumu.

CHARACTER DESIGN

PREVIS: BACKGROUNDS

I was tasked with creating concept art of the different locations. Producer Anthony Hand suggested using Los Gatos, CA, as a reference for how Tuckertown might look. I pulled photo references from Los Gatos and added some of my own retro flourishes.

For Skirt and Girdle, the idea was “glittery, gorgeous drag chaos.” I drew from my own experiences working in gay clubs and bars in both Chicago and West Hollywood to create a fantasy club with a main stage, smaller performance stages, cages, disco balls, a balcony, and an outdoor tiki garden to cool down.

For Dyna’s mansion, I pulled inspiration from Sunset Boulevard, The Rocky Horror Picture Show, and Palm Springs kitsch. Villains always seem to have giant statues scattered around their lairs, and I thought Dyna should have a giant Barbie head. Anthony thought she was too narcissistic to feature anything but herself, so instead we gave her a gold Lex Luthor–style mech suit in the corner and oversized Dyna eyes on the gates and walls.

For the dungeons, I originally imagined walls covered with Big-Eyed-Child paintings and a floor that opened up into either an Esther Williams–style musical swim number or a shark tank. Both felt right for an over-the-top drag villain.

Other artists filled out many of the backgrounds, and I love how they all turned out. The final film is gorgeous, and the backgrounds are a big part of what makes it look so special.

BACKGROUNDS

PROPS

STORYBOARDS

MAXXIE LAWOW MAIN TITLES, LOGO

LOST WIG PRODUCTIONS LOGO

MARKETING & SOCIAL MEDIA

A few months after finishing work on the movie, producer Anthony Hand asked if I could design the poster — I was thrilled to say yes. I mentioned my years of experience in social media and marketing for other clients, and I was brought on to create promotional materials, social media graphics, and, once the movie was picked up, streaming graphics and the album art.

ALBUM ART

Distributed through Swishcraft Music

MERCHANDISE

Distributed through Swish Embassy

Having been a contributor to Swish Embassy for several years, I facilitated a deal between Lost Wig Productions and Swish Embassy to create and sell Maxxie merchandise through the Swish Embassy website and affiliated retail stores.