Product Marketing • Video • Motion Graphics
Turning technical products into compelling visual stories.
In less than six months at Liton Lighting, I've worked across a range of product marketing projects, bringing together graphic design, video production, motion graphics, and AI-assisted product visualization.
From concept and scriptwriting to product imagery, animation, editing, voice-over, and sound design, I take projects from idea to finished content. I also extend existing product catalogs and brochures into video, creating a consistent visual experience across print and digital media.
The result is a mix of product launch campaigns, feature videos, and marketing materials that make complex product information clear, engaging, and visually compelling.
Selected work below showcases my approach to integrated creative production, combining design, storytelling, and technology to bring products to life.
X-Series: Product Marketing Videos
A series of videos showcasing Liton Lighting’s X-Series outdoor lighting collection, including a product overview and a closer look at the latest additions. I handled the creative production from concept to completion, including scriptwriting, AI-assisted product imagery and video using Magnific, graphic design, motion graphics in After Effects, voice-over, music selection, video editing, and audio production.
Three cuts, one cohesive visual identity, designed to bring the products and their features to life.
X-Series: What’s New | 2:00
Highlights the latest additions to the X-Series with a focus on new features and product benefits.
X-Series | 1:30
Showcases the entire X-Series collection, from wall and ceiling mounts to bollards and area lights.
X-Series: What’s New | 0:30
A fast-paced, shorter cut for a quick overview.
The Elium Lighting Catalog
Created for ELCO Lighting’s premium brand, Elium, this catalog was designed to present a sophisticated line of architectural fixtures distinguished by advanced engineering and high-end gear-locking mechanics. The layout reflects Elium’s precision and innovation, with a clean, modern aesthetic that underscores the brand’s luxury positioning.
I led design and production for the catalog, managing page layouts, photography, illustration, and photo retouching, while collaborating closely with engineering and marketing to ensure technical accuracy and visual harmony. The result is a sleek, polished presentation that communicates Elium’s commitment to performance, craftsmanship, and design excellence—appealing to architects, designers, and discerning clients seeking refined, technically advanced lighting solutions.
The ELCO Essentials Catalog
The ELCO Essentials Catalog serves as the company’s primary product reference—an all-encompassing introduction to ELCO Lighting’s full range of fixtures, trims, and accessories. Designed for sales representatives, distributors, and specifiers, it provides a clear, accessible overview of the entire product line in a clean, organized format.
I contributed to the design and production of the catalog, handling numerous page layouts and annual updates to reflect new product releases and technical revisions. Working closely with product managers and the marketing team, I ensured that information remained accurate, visually consistent, and easy to navigate. The result is a comprehensive, user-friendly catalog that supports ELCO’s sales efforts and reinforces the brand’s reputation for quality and reliability.
OAK SYSTEM VIDEO
Edited together all footage, organized the shot sequence, and built smooth transitions to create a cohesive story. Added text and motion graphics throughout and selected, cut, and mixed the music to complete the final video.
LED INSERT INSTALL VIDEO
Built the edit from raw footage, selecting and organizing the strongest shots to shape the story. Cleaned up the audio, applied color correction, and created custom graphics. Added music to tie everything together and deliver a polished, cohesive final video.
KOTO SYSTEM INSTALL VIDEO
Built the edit from raw footage, selecting and organizing the strongest shots to shape the story. Cleaned up the audio, applied color correction, and created custom graphics. Added music to tie everything together and deliver a polished, cohesive final video.
Spec Sheets
I collected the product information, created the templates and layouts, and sourced the product photography for our spec sheets. I collaborated closely with engineering to ensure technical accuracy, producing visuals that clearly communicate complex product details to designers and architects.
Family Page
I created the “Family Pages”, comprehensive online resource pages showcasing each of the full lighting systems. Using ELCO’s web management software, I built and formatted the pages, updated product information, added links to spec sheets and resources, and sourced and optimized photography to ensure a cohesive, polished presentation.
Sell Sheets
Line Drawings
